Creative

Rebrand

Sheets & Giggles Rebrand

2022 Rebrand

Sheets & Giggles is a sustainable bedding brand based out of Denver, CO, focusing on the comfort and technology of eucalyptus bedding. Despite an increasingly dense market of D2C bedding brands, Sheets & Giggles found success with customer loyalty, humor, product transparency, empathy, and sustainability,  

Values: humor, authenticity, and heavy focus on sustainability. 

The Objective:

  1.  Elevate Sheets & Giggles branding to match the value of the product.

  2. Evoke sustainability, elements of eucalyptus, and other aspects of philanthropy that Sheets & Giggles believes are important.

Original Sheets & Giggles logo, 2017

Rebranded Sheets & Giggles logo, 2023