Creative
Creative
Goal: take the existing DiGiorno campaign "Rise to the Occasion" and reposition it.
DiGiorno's Rise to the Occasion campaign is all about getting ready for the big game. Name a pizza competitor that doesn't go this direction (go ahead, I'll wait). DiGiorno needs a better way to stand apart from the competition. We all love pizza. Pizza is now considered to be a practice of comfort and self-love, and DiGiorno is about to embrace just that.