Sheets & Giggles Rebrand
2022 Rebrand
Sheets & Giggles is a sustainable bedding brand based out of Denver, CO, focusing on the comfort and technology of eucalyptus bedding. Despite an increasingly dense market of D2C bedding brands, Sheets & Giggles found success with customer loyalty, humor, product transparency, empathy, and sustainability,
Values: humor, authenticity, and heavy focus on sustainability.
The Objective:
Elevate Sheets & Giggles branding to match the value of the product.
Evoke sustainability, elements of eucalyptus, and other aspects of philanthropy that Sheets & Giggles believes are important.
Original Sheets & Giggles logo, 2017
Rebranded Sheets & Giggles logo, 2023