Generator Hostels

Their attention to detail and design, is what sets Generator apart from other competitor hostels. Each hostel embodies the city they’re in, creating a mini-city inside of the city you're visiting. We Are Here is a campaign that celebrates the uniqueness & versatility of each city, and thus individual hostel hosted in that city. We set out to create a print campaign and pop store to increase brand awareness, as well as an app extension which allows users to curate their own personal hostel experience.